The Journal / Label Literacy

Why We Print Every Amount

A short note on a simple decision: showing the exact figure beside every ingredient, with nothing hidden.

4 min read
Why We Print Every Amount

The easy thing would be to hide it

It is genuinely easier, commercially, to bundle ingredients into a blend and print one total. It protects a recipe, it leaves room to adjust quietly, and it stops competitors comparing too closely. Plenty of products do exactly that.

We decided against it, and the reasoning is not complicated. If you are going to take something every day, you have a plain right to know how much of each thing you are taking.

What full disclosure looks like here

On the Naveo label, each of the six actives stands on its own line with its own number.

No blend, no asterisk, no rounding for effect.

What it lets you do

Printed amounts let you compare honestly. You can hold our label next to anything else and judge it gram for gram. You can look up any single ingredient at its stated amount and read for yourself.

It also keeps us honest. When the numbers are public, there is nowhere to quietly thin a formula. The label becomes a promise we have to keep.

A matter of respect

Transparency is not a marketing flourish. It is just treating the person holding the bottle as an adult who can read and decide.

Sixty capsules, two a day, made in the USA, every amount on the label. That is the whole of it, and we would rather you knew.

If you are going to take something every day, you have a plain right to know how much of each thing you are taking.

This article is general wellness information and is not medical advice. Naveo is a food supplement and does not replace a varied diet. Talk to your doctor about your individual needs.

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